South County San Diego includes the communities of Chula Vista, Coronado, Imperial Beach, National City, San Diego, San Diego County, and the Port of San Diego.
South County San Diego sits in the heart of the California/Baja California Bi-national Region. This region represents the geographic area that includes the Counties of San Diego and Imperial, and the State of Baja California.
The geographic location is comprised of the Northwest part of Mexico (primarily Mexicali and Tijuana) and Southern California. Population Dynamic – The region thrives with close to 5.4 million people, making it the largest bi-national metropolitan area and the 9th largest urban area of the three NAFTA countries. The average age is 26.4.years.
The wide variety of natural resources and services offer a great variety of opportunities for recreational activities, entertainment, and a large number of professionals that offer legal, medical and financial services. The region offers the latest in health, educational and financial support services. Not to forget the Golf, the Zoo, and Sea World.
San Diego County had 84,048 private-sector firms that provided 1,074,161 jobs. Retail trade was the county’s largest industry with 13% of the employment. Accommodation and food services followed closely with 12% of total employment. The South San Diego County area had 7,245 private-sector firms generating 88,644 jobs. The largest sector was retail trade with 23% of the area’s employment. The next largest were accommodations and food services, and health care, each with 13% of the area’s employment.
We are working on an economic vision for the future of the area and want to hear from you about the economic strategies our region should focus on in the next five years. Please join the conversation and take the survey below.